PressDeck — press kit generator for indie games

Your press kit shouldn't take a weekend.

Every launch needs the same package: a fact sheet, screenshots, logo, trailer link, contact and a ZIP journalists can download. Most developers assemble it at 2am from a folder of uncompressed PNGs.

PressDeck asks for the information once and builds the whole package offline.

What you get

• A responsive press page (index.html) with fact sheet, about, features, screenshots, GIFs, trailer and contact.
• A one-page A4 PDF fact sheet for emails and press folders.
• A structured press release you can edit.
• press-assets.zip with the logo, key art, screenshots, GIFs, PDF and data.
• Web-optimised images, a generated text wordmark if you have no logo, and a portable .pressdeck project file.

No scripts, cookies, external fonts or tracking in the generated page. Open it locally or upload the folder to Netlify Drop, GitHub Pages or any static host.

Validation before you send it

PressDeck checks what journalists notice: missing title, tagline, description, studio or press email; invalid emails and unsafe links; fewer than three screenshots or screenshots below 1280×720; missing store link, logo or feature bullets; bad dates and missing files.

Warnings do not block generation. Errors do.

Who it is for

Solo developers and tiny studios preparing an itch.io or Steam launch, especially teams without a marketing person.

Try before buying

The free Lite build is the same application with two limits: the first two screenshots and no PDF/ZIP. It is a working demo, not a timer. Your project file opens unchanged in the full version.

Honest limits

• Windows 10/11 64-bit only.
• It does not host the page or give you a URL. You upload the generated folder; any static host works.
• It does not write your announcement, verify image rights or guarantee coverage.
• The PDF is a designed fact sheet, not a full press kit editor.

Included

• PressDeck.exe and pressdeck-cli.exe
• Full source, tests and build script
• Sample project and example output
• EULA: unlimited commercial games; no resale of the tool

Questions? Ask in the comments.

Transparency: the application code and documentation were developed with AI assistance. The app contains no generative-AI features, makes no network requests and processes no user data.

Prefer a no-install version? The Press Kit Templates pack has three editable HTML pages, a printable fact sheet and a checklist — no Windows app required.